In the ever-changing world of games and casinos, utilizing the perks of digital marketing is a no-brainer. And branded slots reach a wider audience with their alluring mix of pop culture references and fan-favorite characters.
Sites and apps like Betway have successfully implemented various unique marketing strategies and are reaping their rewards. Today, we will dive into the influence of the marketing impacts of branded slot games.
1. Analyzing the Development of Branded Online Slot Games: The Power of Marketing with Pop Culture
Brand marketing can take many forms, such as arranging fun events, interactive sessions with users, or presenting attractive features and offers on social media.
Here, we will discuss how branded online slot games can build and develop with their uniqueness and what difficulties they may face.
1.1) The Pros of Pop
Branded online slots are creating massive hype in the gaming world. But is the hype worth it? Well, there are certainly some substantial perks of going branded. Let’s take a look at them.
i) Building a Buzz
Pop culture knows how to create a big buzz. With big fandoms, constant promotions, and expensive merchandise – there hardly remains anyone who has yet to hear of such famous names.
So, of course, your games will create a big stir in both industries and invite more players. For example, if a brand goes in collaboration with some big names like DC or Marvel, the user base will undoubtedly increase when people from the fandoms start participating in the games.
ii) Huge Brand Presence
If the brand name is already popular, your gaming platform will benefit from a big existing fanbase.
iii) Capitalizing Success
Fandoms for Jurassic Park, Squid Game or Peaky Blinders are already proud names with massive fanbases. Just by a simple collaboration or using themes based on these fandoms, you can change the gaming scenario for any platform.
1.2) The Cons of the Culture
So, while the perks are plentiful, branded slots also have a few disadvantages.
i) High Expenses and Costly Collaborations
Unfortunately, these partnerships can end up requiring a massive upfront investment. Collaborations with big names are not always affordable or even a reasonable investment for smaller organizations.
ii) Uncertain Return on Investment
With a big decision such as this, you will often find yourself asking if the risk will be worth it. If the collaboration fails to provide a decent ROI, your company will face heavy losses.
iii) Focus on the Brand Instead of the Game
Oftentimes, branded games focus too heavily on the theme or fandom brand rather than the game itself. This will lessen the innovative workings of the game and make the old players and customers (especially those solely for the games) dissatisfied.
From the player’s point of view, branded games like slots are highly attractive. However, without the allure of big rewards and payouts, they shift to the games with better offers and bonuses.
We cannot deny that these branded games are unparalleled in getting customers’ attention and expanding the brand name. They bring the spotlight to a brand, but the light flickers out without proper marking and incentives. So, the right collaboration of branded names and marketing tactics can lead to success in the gaming industry.